NIL stands for “Name, Image, and Likeness.” It refers to the ability of college athletes to profit from their own name, image, and likeness. Historically, NCAA rules prevented student-athletes from making money off their personal brand while participating in collegiate sports.

​However, in recent years, there has been a significant shift in this approach.

NIL reform allows college athletes to earn compensation through endorsements, sponsorships, social media activities, and other opportunities that leverage their popularity and personal brand. This change enables student-athletes to benefit financially from their athletic achievements and public recognition while still being part of their college sports programs. It marks a significant departure from the traditional amateurism model and has led to discussions about the intersection of sports, business, and education in the realm of college athletics.